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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Van Niekerk shines in Ostrava and breaks 300 m world record

2017-06-29

Description: Van Niekerk shines in Ostrava Tags: Van Niekerk shines in Ostrava

Wayde van Niekerk is in great form leading up to the
World Championships in London in August.
Photo: Khothatso Mokone

Usain Bolt believes Wayde van Niekerk could well be his successor. Bolt, who has won eight Olympic and 11 world gold medals in his career, doesn’t doubt that the Kovsie athlete could take over the reins as an athletic superstar.

This after Van Niekerk broke another world record by Michael Johnson – 30.85 seconds in the 300 m which Johnson set in Pretoria in 2000 – at the IAAF Golden Spike meeting in Ostrava, Czech Republic, on 28 June 2017. He took the honours in the 300 m in a time of 30.81 seconds. In 2016, Van Niekerk also improved on Johnson’s 400 m world record (43.18 s) with a time of 43.03 s at the Rio Olympics.

Unique honour over four distances
Because the 300 m event is not run very often, the record will be regarded as the world’s best by the IAAF. According to the IAAF, the 24-year-old Van Niekerk is now also the first man to run a sub-10 for the 100 m, sub-20 for 200 m, sub-31 for 300 m, and sub-44 for 400 m.

The legendary Bolt, who is in his final season, admitted that Van Niekerk could take over from him. “I think he really wants to be a sprinter, because he's set a personal best in the 100 m this year,” he said to AFP.

“He's shown that he's ready for the challenge. He's really down to earth, he's really humble, he's a great person. He listens and wants to be good, and if he continues like this he'll take over track and field."

Great run prior to Czech Republic
The 300 m world record follows after Van Niekerk also ran a personal best time of 9.94 in the 100 m in Velenje, Slovenia, on 20 June 2017. The 400 m world record-holder also became the South African record-holder in the 200 m again when ran a 19.84 in the 200 m at the Racers Grand Prix in Kingston, Jamaica, on 11 June 2017.

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