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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Young language Einstein set for Europe

2017-07-10

Willem Carel Brink will be studying in France and Italy
for the next two years as part of his master’s
degree programme
Photo: Rulanzen Martin

German, French, English and even Latin are just a few of the languages known by Kovsies’ own language guru, Willem Carel Brink.

This arty junior lecturer and 2015 Senate and Dean’s medal recipient at the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) received the Erasmus-Mundus bursary to conduct his master’s degree under the Erasmus Mundus Master en Cultures Littératures Européennes (CLE) title. He departs for Europe in September. “It is a structured interdisciplinary study which focuses on European literature, culture and other aspects,” Willem says. The subject for his thesis will be determined during the duration of the course.

Two-year course under Erasmus Mundus
The Erasmus CLE master’s is a two-year course which is presented by five partner universities in France, Senegal, Italy and Greece. Students are expected to indicate at which universities they want to study but cannot spend both years at the same university. “France was my first choice, because I know the language – which was a prerequisite for selection,” said Willem. He is fluent in Afrikaans, English, German and French!

“I will spend my second year in Bologna, Italy,” he said. It is therefore also expected that he does an Italian course during the first year to prepare him for the second year in Italy.

Future collaboration with UFS a prospect
Future collaborations between him and the language departments at the UFS are possible prospects for the future when he returns. “What makes this degree especially attractive to me is that it has value in terms of the local environment in the teaching of European languages and literature.”

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