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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Professor from Cambridge University addresses young scholars
2017-07-18

 Description: Cambridge readmore Tags: : Young Scholars Initiative, International Studies Group, University of Cambridge, University of the Free State, Prof Gareth Austin 

In the first conference of its kind on the African continent,
the Universityof the Free State’s Bloemfontein Campus
was privileged to host the Young Scholars Initiative conference.
Photo: Siobhan Canavan


“It doesn’t matter where a concept originates from if it works. The problem arises when the concept does not work.”

These were the words of Prof Gareth Austin in his address at the Young Scholars Initiative (YSI). His keynote focused on the “Economic History in Africa’s Decolonisation and Development”.

The African economic history

Prof Austin, a professor in Economic History at the University of Cambridge, discussed how African economic history has always been about development, and also gave a brief periodisation of the economic historiography of Africa.

In his closing remarks he focused more on history and economics. “Economics is a sensible approach to take, where history matters because of the sense of context.”

Reflecting on the African experience

A total of 65 young and senior scholars from five continents attended the conference Decolonising Africa? The Economic History of Development, hosted by the YSI in partnership with the International Studies Group at the UFS.

The conference, held from 8 to 9 June 2017, provided an opportunity to reflect on the African experience from an historical perspective and to assess the current position of the continent in the global economy. It discussed new themes in development, such as the role of women, minorities, and entrepreneurs.

The conference focused on how the business community has operated in an Africa that still faces inequalities and unfair terms of trade and lacks a unified political will.

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