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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Science 4Fun, collaboration between CUT and UFS community engagement

2017-08-16

For Grade R learners at Nzame Primary, their
basic Geometry insight about shapes advanced
to engineering skills when they built modern pyramids,
connecting jelly sweets and sosatie sticks.
Photo: Supplied

Any phase in a learner’s life can be the right time to explore science. As for Grade R learners at Nzame Primary School in Mangaung, it all started when their Deputy Principal, Charles Busack, attended the Global University for Lifelong Learning (GULL) workshop coordinated by the university’s Community Engagement in October 2016. The GULL network enables its affiliated organisations to recognise the individual and collective efforts of those who are creating progressive transformation in communities and in the workplace. Consequently, a community-based initiative, Science4Fun, was developed and launched at the primary school, where learners would start to experiment with science through play.

University students instrumental in teaching
Every Tuesday morning, these fun science activities form part of the foundation phase programme, in which Dr Elizabeth Conradie of the Central University of Technology (CUT) and four postgraduate Science students from the UFS, engage teachers and learners in exciting experiments and demonstrations.

Most people just know pyramids as big, impressive structures built a long time ago in Ancient Egypt. However, for Grade R learners at Nzame Primary, their basic Geometry insight about shapes advanced to engineering skills when they built modern pyramids, connecting jelly sweets and sosatie sticks.

Laying a foundation for the future
According to Dr Conradie, more fun exercises are lined up for curious minds, exploring other sciences such as Chemistry and Mathematics, combined with music. The initiative will assist to equip learners with the basics of Science into more advance learning phases of the schooling years, giving them an advantage.

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