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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

#Women'sMonth: PSP provides scholarly support system for Prof Wilson-Strydom

2017-08-17

Prof Merridy Wilson-Strydom loves asking questions and
therefore has a strong focus on research.
She also enjoys supervising PhD students.
Photo: Sonia Small

Publishing her first book and receiving a rating from the National Research Foundation (NRF) are career highlights for Prof Merridy Wilson-Strydom. As an emerging scholar, the Prestige Scholars Programme (PSP) of the University of the Free State (UFS) played an important role in reaching these goals.

According to the Associate Professor in the Centre for Research on Higher Education and Development, the PSP provided an important scholarly support system, both through the coordinators and the other researchers who are part of the programme.

Writing retreats made book possible
“I found the support and advice provided during the process of applying for funding and rating really helpful,” she says about receiving a NRF C2 rating, based on her work over the past eight years.
She compliments the PSP writing retreats, which “provided a wonderful space for writing and it was during the writing retreats that I did a lot of the writing for my book that was published by Routledge in 2015.” Her book, University Access and Success: Capabilities, Diversity and Social Justice, moving back into academia from institutional research, working closely with undergraduate students as research participants, and postgraduate supervision, are all highlights of her work.

Her book makes a valuable contribution to higher education literature related to access and transition to universities. But, contrary to the mainstream approaches to access which rely on school performance and admissions tests, she poses the issue of social justice at the centre of the analysis.

Student project produces E-book
Another project headed by her and funded by the NRF Thuthuka Programme, was a study to understand the lives of 40 undergraduate students (on the UFS Bloemfontein Campus) who attended township high schools. The study had a particular focus on identifying institutional practices that either enable or constrain students’ capabilities for success in undergraduate study.

One of the outputs was the writing of an E-book called In our own words: Perspectives on being a student. It was written by 30 undergraduate students and the purpose was to provide a platform for students to tell their own stories about life as a student.

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