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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Student leaders take the lead by launching SRC Fund

2017-08-24

The Student Representative Council (SRC) launched the SRC Fund
at a Business Breakfast on the Bloemfontein Campus.
Photo: Johan Roux

The Student Representative Council (SRC) is not just asking for financial help, but is taking the lead by launching the SRC Fund. According to different guest speakers at a recent SRC Business Breakfast, the student leadership of the University of the Free State (UFS) is setting an example.
“They (the SRC) are saying to us and to you: We are not just saying that we want free education in our lifetime. We are also prepared to assist government in assisting universities however we can in that direction,” says Pura Mgolombane, Dean of Student Affairs at the UFS.

Objectives of fund
The SRC launched the SRC Fund on 4 August 2017 at the Centenary Complex on the Bloemfontein Campus in order to fight against financial exclusion of students. The fund aims to centre all forms of fundraising initiatives by students, decreasing financial barriers to UFS entry, and utilising and maximising networks within business enterprise, former SRC members, alumni, and student fundraising initiatives. It also wants to help with the creation of exposure and mentorship programmes, funds to assist with registration and financial exclusions, entrepreneur development, partnership opportunities, and increasing employment opportunities.
Initiatives such as Right2Learn will in future form part of the fund, and fundraising initiatives such as The Cycle Tour and Kovsies Biggest Braai has also been launched.

Internal and external partnerships
Prof Nicky Morgan, Vice-Rector: Operations at the UFS, says the SRC leadership is not just asking for money. He says they are a “can do leadership” who is asking others to help them to be successful. He also stressed the important relationship between the university and the city and asked that they should work together.
Sikhululekile Luwaca, President of the Bloemfontein SRC, said the SRC wants to “build internal and external partnerships, because universities are microcosms of society”.
“We cannot do it alone and that is why we are trying to bring the business part of it, the corporate enterprise, to also assist the SRC Fund to become sustainable.”

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