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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

OSM Camerata among final six in international online competition

2017-08-28

The Odeion School of Music Camerata at the University of
the Free State celebrated its fifth birthday in May 2017.
Photo: Supplied

One of six – and the only contender from outside the United States of America. This is the extent of the achievement by the Odeion School of Music Camerata (OSMC) – one of six finalists in the 2017 International Ictus Music Competition.
The OSMC at the University of the Free State reached the final round of the competition, of which the winners will be announced on 1 September 2017. The competition is an innovative new online competition for ensembles, orchestras, and band/wind ensembles (middle school, high school, youth ensemble, community ensemble, and college/conservatory/university) that compete through video submission.

Odeion concert recorded as entry
The OSMC celebrated its fifth birthday on 31 May 2017, hosting a concert as part of the first round of the competition in the Odeion on the Bloemfontein Campus. The concert, which also served as a fundraising opportunity, consisted of a carefully curated concert programme which was recorded and submitted to the Ictus panel.

The repertoire for the concert, supported by a Concerts SA grant from the Samro Music Foundation, was commissioned from South African composers. Maestri Xavier Cloete and Gerhard de Jager served as conductors.

Substantial money prizes can be won, and ensembles will receive written feedback from a jury consisting of renowned maestri including Stilian Kirov, who was awarded 1st Prize in the Debut Berlin Competition on 18 May 2017. Top prize-winners will be interviewed and interviews will be broadcasted internationally.

Five years of many highlights
The OSMC was strategically founded in 2012 by Marius Coetzee as the OSM’s flagship chamber ensemble, with the main objective of creating a catalyst for excellence.

Over the past five years, the OSMC has premiered 15 new works by South African composers specially commissioned for them. A highlight remains its participation in the 13th International Conservatory Festival in St Petersburg Russia, where the ensemble received a standing ovation during a gala concert in the Glazunov Concert Hall.

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