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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Asive humbled by new responsibility
2017-09-27

Description: TEDxUFS   Tags: TEDxUFS

Asive Dlanjwa, President of the Student Representative
Council (SRC) on the Bloemfontein Campus, and Pura
Mgolombane, Dean of Student Affairs, during the
announcement of the 2017/2018 SRC.
Photo: Johan Roux

Nothing humbles him more than the fact that thousands of students had chosen to put their weight, hopes, and dreams behind him. The emotions Asive Dlanjwa felt when he was announced as the new President of the Student Representative Council (SRC) on the Bloemfontein Campus reveals something about his character.

He clearly understands the weight of the responsibility on his shoulders. Asive, who loves the church and cycling, says he felt a variety of emotions when he was announced as president on 31 August 2017 at the Thakaneng Bridge.

“It was an exciting feeling, but more than anything, it was such a humbling feeling; humbled not only by the excitement of the students when I was announced, but also by the fact that thousands of students had chosen to put their weight, hopes, and dreams behind me!”

Two main objectives

Asive and his SRC have two main objectives – to improve access to the university and advance the integration of our off-campus students into the greater campus community. The Bachelor of Commerce student from Umtata says there are several issues and initiatives his SRC will be tackling – all of them flowing from these objectives.

Including off-campus students

Asive says the SRC will seek to improve access to the university and its various offerings, and to also provide the necessary support to ensure their success. “Also within this objective would be to decisively deal with all forms of exclusion, from academic to financial to social and cultural exclusions perpetuated by systems and policies.”

With regards to off-campus students, he says university life previously revolved around residence life. He means the remains of that are still evident, to the detriment of the greater student community who are off-campus students.

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