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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Luvo and Ryk inspire UFS student leaders

2017-10-13

Ryk Neethling and Luvo Manyonga have a special bond.
The sporting duo shared their inspiring stories with student
Leaders of the University of the Free State.
Photo: Kaleidoscope Studios

Dreams can come true and Luvo Manyonga’s story is the perfect example. It would make the ideal movie script. This is opinion of the businessman and former international swimmer Ryk Neethling.

The Olympic gold medallist and former World Champion and Manyonga shared their stories with new student leaders of the University of the Free State (UFS).

“I am so proud of this guy,” Neethling said. “And we are just half-way through this movie. The best is yet to come.” The 26-year-old Manyonga is the current Olympic silver medallist and World Champion in long jump. But he had to overcome huge obstacles as a former tik or crystal meth addict.

Not an easy road
The duo were guests for a session, Inspirational Stories of Lived Humanising Experiences, which was part of the university’s Student Leadership Training weekend for Student Representative Councils, Residence committees, Residence Assistants and Association Representatives in the Economic and Management Sciences Auditorium on the Bloemfontein Campus.

Manyonga, who is dating the Kovsie netball player Khomotso Mamburu, talked about growing up in Mbekweni township in Paarl, about his career and his setbacks.

After finishing fifth at the IAAF World Championships in Daegu, South Korea, in 2011 he started partying when he returned home. “I hooked up with the wrong friends and they introduced me to tik,” he said. “They told me: ‘Hey dude, you are drunk. Just take a hit and it will sober you up.’ I took it and it was nice, but that is where it started.”

Be surrounded by positive people
Manyonga lost all his money and his sport was also suffering because of his addiction. “At the beginning of 2014 I started to realise that I was throwing my life away and I needed help. I went to reach out to people close to me and told them I had a problem.” He thanked Neethling, who helped him when he was at his lowest, his mother, the South African Sports Confederation and Olympic Committee, Tuks Sport and the High Performance Centre where he trains for the influence on his life.

Neethling’s advice to student leaders was to dream big, work hard, expand your network and find a mentor you can learn from.

“Always surround yourself with positive people,” he said. “You can succeed if you stay positive.”

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