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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

South Campus delivers out-of-the-box solutions

2017-11-07

The AIO device as deployed in an IBP school.
Photo: Elrieka van Dalen

The IDEAS Lab on our South Campus supports learners in 83 schools by means of academic videos transmitted via the Internet Broadcast Project (IBP) and its own custom-built All-in-One (AIO) device. The project is a collaboration between UFS and the Department of Education in the Free State. It includes support for Mathematics, Physical Science, Life Science, Economics, Accounting, and Geography.

The AIO was purpose-built by the team at IDEAS Lab to facilitate the delivery of video lectures from highly-qualified teachers to identified schools. It comprises a projector, speakers, and a computer, which are housed in a custom-made, hard-wearing frame. The AIO is then set up at each school to which lessons are broadcast.

On-the-job training for educators

Educators have not been overlooked, either. UFS was the very first university to provide an Advanced Certificate in Teaching in a fully digital format, the ACT Online programme. It is designed for practicing teachers to upskill themselves in order to better address the needs in the classroom, not only advancing their career, but strengthening their knowledge, competencies, and subject specialisation as well. Ultimately, this leads to an improved quality of education, which has a profound impact on multitudes of students around South Africa.

CSIR joint initiative

Coupled with these projects is a new joint initiative termed ICT For Education. This project sees the CSIR collaborating with the national Department of Education, the Department of Rural Development and Land Reform, and the UFS. For this project, 24 primary and secondary schools in South Africa were identified to promote technological advancement in the education sector. Tablet computers have been allocated and already deployed at these schools, to learners as well as nearly 400 teachers.

South Campus is involved in the training of the teachers and learners in the use of the tablets in the classroom and other educational opportunities. In addition, training for 48 unemployed young people who will be providing first-line support began in March at a school in Thaba Nchu. The course on IT support is structured in such a way that anyone in the community can take it, starting out with topics such as My role in the community.

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