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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Tutu-Jonker Prestige Lecture Series tackles reconciliation

2017-11-13

Description: ' 000 a Tutu Jonker Prestige Lecture Tags: Tutu Jonker Prestige Lecture

Prof Rian Venter; Prof Eddy van der Borght, guest speaker from Vrije
Universiteit, Amsterdam; and Prof Fanie Snyman, Dean of the Faculty
of Theology and Religion at the UFS.
Photo: Supplied

The Faculty of Theology and Religion recently hosted the annual Tutu-Jonker Prestige Lecture Series at the Bloemfontein Campus of the University of the Free State (UFS). The purpose of the lecture series is to address modern-day and pressing social challenges from a theological and religious perspective.

With the theme Religions and reconciliation of conflicting identities, guest speaker and Desmond Tutu Chair on reconciliation at the Faculty of Theology: Vrije Universiteit Amsterdam, Prof Eddy van der Borght, spoke about the reformation in the context of shifting European identity formations.

Reconciliation versus social identity

“My focus is on what the Christian concept of reconciliation means for reconciliation in society,” said Prof Van der Borght. He deliberated the global problem of conflict generated by diverse social identities. He also emphasised that religion has huge resources to contribute towards overcoming conflicting identities.

“The theory is that religions know about reconciliation, while in practice it is much more complicated, because often religions are part of the problem of conflict,” he says. He said religions are often the problem in social cultural identities, especially regarding conflict involving different nations, racial, and ethnic groups.

Honouring prominent theologians Tutu and Jonker

The name Tutu-Jonker originates from the two theologians, Emeritus Archbishop Desmond Tutu and the late Prof Willie Jonker, who are both regarded as prominent theologians known for their emphasis on reconciliation in South Africa. The significance of combining the two names is said to bring together two different theological traditions (Anglican and Reformed), cultural groups, and races.

Prof Fanie Snyman, Dean of the Faculty of Theology and Religion, said, “This will also serve the purpose of a welcoming culture at the faculty, embracing diversity and embodying reconciliation.” Both of these theologians received honorary doctorates in Theology from the UFS.

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