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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsies SRC President cycles to raise money for registration

2017-11-27

Asive Dlanjwa, Bloemfontein SRC President, will cycle to Cape Town to
raise money for the 2018 registrations.
Photo: Moeketsi Mogotsi

“When I came to the University of the Free State (UFS), all I had was a R50 note and I did not know how I was going to register.” This is what Bloemfontein Campus SRC President, Asive Dlanjwa, encountered when he arrived at the UFS. He says the biggest struggle for students is not having finances for registration at the beginning of the year.

R2 million to be raised for 2018 registration
It is for this reason that Dlanjwa will be partaking in the Right to Learn Cycle tour challenge from 27 November to 4 December 2017. The Student Representative Council (SRC), in partnership with Institutional Advancement, came up with this initiative to cycle from Bloemfontein to Cape Town in eight days in an effort to raise R2 million for 2018 registration.

Bringing hope to prospective students and their families
Dlanjwa says, “We want to give access to as many students as possible. This initiative is not only about the students, it’s about giving hope to their families and taking them out of poverty.” He recalls an incident where a student went to the SRC offices to seek help at the beginning of the year, with nothing but an identity document and the clothes he had on. The student had been sleeping at the Bloemfontein Tourism Centre because he had no money for accommodation and registration. “These are the types of cases that we have to deal with at the start of each year,” says Dlanjwa.

He urges the community to partner with them in ensuring that many students get access to higher education by donating money through the Give-n-gain page. Dlanjwa, joined by a few more guest cyclists, left Bloemfontein on Monday 27 November 2017 and are expected to arrive in Cape Town on Monday 4 December 2017.

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