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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Delegates encouraged to ‘walk the talk’ on fraud prevention

2017-11-27

Representatives from the UFS Business School with Nick Olivier, Certified
Fraud Examiner (right), at the International Fraud Awareness Week’s
Free State Conference.
Photo: Lerato Sebe

‘Walking the Talk on Fraud Prevention’ was this year’s theme during the annual International Fraud Awareness Week’s Free State Conference held at Monte Bello, Bloemfontein, on 16 and 17 November.

The conference was hosted by the Business School of the University of the Free State (UFS), in collaboration with the Free State Provincial Treasury, Standard Bank, the Association of Certified Fraud Examiners (ACFE), and PricewaterhouseCoopers.

Detecting and taking action against corruption
The Free State MEC of Finance, Honourable Elzabe Rockman, says corruption is not only a provincial or national issue, but rather a global issue. “Through this interaction with the International Fraud Awareness Week, we reach a much broader audience, both inside and outside government.” She says this should make a direct contribution to increasing awareness of what constitutes fraud, and improving our ability to detect it and to take action.

Implications caused by fraud
One of the speakers at the seminar, Nick Olivier, a Certified Fraud Examiner (CFE), did a presentation labelled, ‘WTF – Where to focus in the corruption noise’, highlighting the impact which fraudulent crime has on companies. “With the private sector, the impact is huge because the company will have to spend money on investigations or lawyers to get their money back.” He mentions that in government, various things are affected by fraud, such as the economy, the country’s resources, the lives of citizens and the society.
“We need to start obeying the regulations which were implemented in our environments so that we do not need to do investigations, because every citizen has a duty to do the right thing,” says Olivier.

Tender procurement and bribery were listed as the top corruption crimes in both the private and government sectors.

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