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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Radboud University extends Institutional Agreement with UFS

2017-11-28

Photo: Pixabay

The Office for International Affairs, in collaboration with the Business School, recently hosted delegates from Radboud University in the Netherlands to expand the existing partnership between the University of the Free State (UFS) and Radboud University.

Prof Joris Knoben and Charissa van Mourik visited the UFS to renew the Collaboration Agreement into an Institutional Agreement. The collaboration between the two universities was initially formalised as a Collaboration Agreement in August 2014.

Zenzele Mdletshe, Senior Officer: North-South Cooperation: Internationalisation, says, “This partnership has been successful in implementing student exchange mobility, with about four students from Radboud University participating in student exchange programmes at the UFS for a period of six months.” The Dean of the Faculty of Economic and Management Sciences, Prof Hendri Kroukamp, has also been part of an International Week Programme at the Radboud University for the past three years.

Exploring student exchange mobility through funding
The negotiations focused on extending the collaboration, as well as exploring opportunities to have exchange mobility from the UFS to Radboud University. “The agreement is to look into opening cooperation through funding models such as the EU Erasmus+ programme in order to overcome the financial challenges which hinder mobility of UFS students,” Mdletshe says.

Postgraduate programmes considered for future development
Radboud University is said to consider the waiving of all costs related to the participation of three UFS students in a two-week summer school programme at their campus. In addition to this discussion, the development of the postgraduate exchange programme, research collaborations, and future exploration of joint master’s degree programmes are also a possibility.
“The participants agreed that the universities would explore external funding opportunities, specifically with a view to developing reciprocal PhD mobility,” Mdletshe says.

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