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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Academic volunteers time on community radio

2017-12-25

Dr Marian Human-Nel
Photo: Supplied

Superior Scholarship. Human Embrace. Institutional Distinctiveness. Emergent Leadership. Public Service.

These are the core values underpinning both the university’s academic and human projects. It is the last one, public service, that resonates well with Dr Marian Human-Nel. She does her part as a radio presenter and news reader on Maluti FM 97.1, a Bethlehem-based community radio.

“As a community radio station, we are not only responsible for entertaining and informing the public, but we also do a lot of community fundraising projects. We also do a lot of wellbeing activities in the Eastern Free State,” said Dr Human-Nel, Subject Head and Lecturer in the Department of Afrikaans, Dutch, German and French on the Qwaqwa Campus.

Sharing of information and knowledge
Dr Human-Nel volunteers her services as presenter of two programmes. “I present Kollig in which I invite my Qwaqwa Campus colleagues and professionals in the community to talk about their specific fields of interest and research. The focus here is on information and sharing knowledge. We have a slot called ‘This Week in History’ written and prepared by my colleague from the History department.”

Another show that Dr Human-Nel presents is called Fluit-Fluit Storietyd on which she reads and does voice performance of Afrikaans short stories and poems with specific music. “The Fluit-Fluit programme informs and entertains through cultural activities,” she said.

Maluti FM broadcasts over a 160-kilometre radius around Bethlehem and is also available online.

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