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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

First book on Bloemfontein published in 25 years
2008-10-21

 

During the launch of the book "Spatialities of Urban Change" are, from the left, front: Mr Malefetsane Mokoena, General Manager: Housing at the Mangaung Local Municipality and one of the co-authors of the book, Mr Amos Goliath, Executive Director: Corporate Affairs at the Mangaung Local Municipality, Ms Rothea van Biljon, Chairperson of the Afrikaanse Handelsinstituut Bloemfontein; back: Prof. Lochner Marais, editor of the book from the Centre for Development Support at the UFS, and Prof. Gustav Visser, editor of the book from the Department of Geography at the UFS. Photo Stephen Collett

 The University of the Free State (UFS) has published a book on Bloemfontein for the first time in 25 years. The book, titled “Spatialities of Urban Change”, is the first South African scholarly account in book form of spatial themes on urban change in a secondary city in South Africa. The book was recently launched on the Main Campus in Bloemfontein.

The editors of the book are Prof. Lochner Marais from the Centre for Development Support and Prof. Gustav Visser from the Department of Geography, both from the UFS. Their co-authors are five Ph.D. students in Development Studies, one Ph.D. student in Geography and one master’s student in Development Studies.

According to Prof. Visser, there is a gap in the market for new perspectives on how cities work and how urban theory can develop. This book will contribute to filling that gap. The book also manages to involve students and their research – giving them the opportunity to have their research published.

The book addresses various aspects of Bloemfontein’s spatiality and issues such as suburbanization and the subsequent decline of the central business district, the city’s tourism potential and the impact of the Volksblad Arts Festival on re-imaging the city as a place that has something to offer any visitor, are discussed among others. Other topics include the suburb Westdene and how diverse spatiality manifests itself at this scale, and white flight from the inner city areas.

“A central theme running through the book is how the urban discourse of Bloemfontein relate to the country’s metropolitan core and conversely to other secondary cities,“ says Prof. Visser.

Media Release:
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
22 October 2008

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