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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Rev Jaftha heads interim steering committee on community engagement

2008-11-20

The group that attended the first meeting of the proposed National Community Engagement Managers’ Forum.

Delegates, representing 13 higher educations institutions (HEIs) across South Africa, attended the first meeting of the proposed National Community Engagement Managers’ Forum in Stellenbosch.

Prof. Julian Smith, Vice-Rector: Community Interaction and Personnel of the Stellenbosch University (SU) delivered the keynote address “Consolidating community engagement at South African universities”. In his address he referred to the following: particularities of managing community service (CS) at HEIs, general management areas applicable to CS, the international and national impulses that pertain to CS, concepts and terminology and the lessons learnt, particularly in the case of SU.

Prof. Priscilla Daniels delivered a presentation on the Community-Higher Education-Services-Partnership (CHESP) initiative of the Joint Education Trust (JET) Education Services, as an important intervention in South African universities to support service-learning over the past ten years. Delegates had an opportunity to share their approaches to community service and community service learning as well as their challenges.

Steps were taken towards the establishment of a national forum for Community Engagement Managers. Issues that were discussed were the purpose, strategy, structure, relationship to other national and international structures as well as funding for community engagement initiatives at HEIs.

An interim steering committee, with Rev Kiepie Jaftha, Chief Director Community Service at the University of the Free State (UFS) as the convener, was elected to take the process further. The next meeting of the forum will be held at the UFS towards the end of March 2009.

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