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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS contributes to book on multilingualism

2008-11-29

Prof. Theo du Plessis, Director of the University of the Free State’s (UFS) Unit for Language Management, recently attended launch of the book “Multilingualism and Educational Interpreting: Innovation and Delivery”, that will now appear on the shelves, at the North-West University (NWU). He is, together with Prof. Marlene Verhoef, language director of NWU, the co-editor of the book. It is the seventh book in the series, “Studies in Language Policy in South Africa”. “What you have tackled here occurred at a level that is not only unsurpassed in South-Africa, but also in other parts of the world. Also the way in which the NWU approached this type of project is the first of its kind in the southern hemisphere,” Prof. Du Plessis said. Amongst others, he referred to the glowing comment received when the manuscript was subjected to international and national peer evaluation. One foreign evaluator was of opinion that he would be surprised if the book is not read widely beyond the borders of South Africa. The others said the content makes a valuable contribution to publications pertaining to interpreting. Prof. Du Plessis is convinced that the NWU undoubtedly is a leader in the field of educational interpreting and expressed the hope that several publications will still follow, since the NWU has an impressive amount of knowledge that can break ground for several other researchers.
Here he is with Prof. Verhoef (left), and Ms Leanne Martini (right), Chief Executive Officer of Van Schaik Uitgewers, at the launch of the book.
Foto: Supplied

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