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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS appoints new head for Research Commercialisation and Business Development

2009-02-27

The University of the Free State (UFS) has appointed Dr Glen Taylor (pictured) as the new head of the Office for Research Commercialisation and Business Development.

The purpose of this new office is to optimize the commercialization of innovation and intellectual property at the UFS.

According to Dr Taylor, the core function of this office is to establish a sustainable third stream of income from intellectual property in order to diversify the funding base of the University. In essence, the office is responsible for the facilitation of technology transfer.

Aside from the normal aspects associated with technology transfer, such as innovation disclosure, intellectual property protection (patenting) and licensing, a rather broader approach of transferring knowledge to a user in society will also be sought.

“It is evident that the funding environment has changed significantly due to a shift in priorities from public funded agencies, which have impacted hugely on tertiary education,” said Dr Taylor. “Furthermore, due to the changes in the state funding of universities, there is more pressure on these institutions to become financially self-sufficient.”

“So in the light of these challenges, universities as generators of knowledge have a fundamental role to play in the knowledge society, and through the process of innovation and intellectual property development there must be value to the institutions and the individuals.”

Dr Taylor is the former Head of the Department of Agricultural Management and manager of research, technology and innovation activities on the George Campus of the Nelson Mandela Metropolitan University.

The Office for Research Commercialisation and Business Development was established at the beginning of 2009.

26 February 2009

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