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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Unique book on counselling for the youth
2009-03-12

 
A unique book on the counselling of youth was recently launched by Heinemann Publishers. The book entitled Handbook of Youth Counselling, has been compiled by a team of experts mostly from the UFS. “This book is extremely relevant in the current period because observers from both within South(ern) Africa and abroad have been increasingly concerned about the South(ern) African youth,” said Prof Johnnie Hay, Departmental Chairperson of Psycho-Education at the UFS and co-editor of the book. The text is aimed at professional people in the field of mental health and focuses on children, adolescents and young adults. “The handbook gives an in-depth analysis of the most recent research done in the field of counselling and theoretical perspectives that are based on intervention. The book supports the positive psychological paradigm and takes a holistic and systemic approach as its point of departure,” added Prof Eugene van Niekerk, editor. He is also a consultant psychologist.

Here are, from the left, back: Dr Richard Nichol, Department of Psychiatry at the UFS, Prof. André Venter, head of the Department of Paediatrics and Child Health at the UFS, Ms Annette Weyers, consultant social worker; front: Prof. Hay, Prof. Van Niekerk, Dr Lyzette Hoffman, Department of Psychology at the UFS, and Dr Luzelle Naudé, Department of Psychology at the UFS. Dr Annette Prins, Divisional Head of Wellness at the Centre for Higher Education Studies and Development at the UFS and Dr Henriëtte van den Berg, Department of Psychology at the UFS, were absent when the photo was taken.
Photo: Lacea Loader

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