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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Department celebrates 50th anniversary
2009-03-25

 
The first Departmental Head and the subsequent Departmental Chairpersons at the dinner on 14 March this year. From left: Proff Bernard Prior (1991-1998), Piet Lategan (1962-1990), Derek Litthauer (1998-2002) and James du Preez (2002-). These are all the Heads/Chairpersons of the Department since its founding in 1959, with the exception of Prof Hans Potgieter who acted as Head during 1959-1962.
Photo: Stephen Collett
 
Department celebrates 50th anniversary

On 13 March the Department Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS) celebrated its 50th anniversary in a splendid fashion with a lecture entitled, The origin of life: Exactly how did life begin? as part of the Darwin commemorative lecture series, followed by a reunion of current and former staff members and postgraduate students of the department with a barbeque on the following day.

The proceedings were concluded on 14 March with a gala dinner in die Centenary Complex at the UFS attended by 153 staff members, post-graduate students (current and former) and other guests. During the dinner the guests were treated to a presentation of historical photos of the founding and development of the department. Currently the department is one of the largest departments in the Faculty of Natural and Agricultural Sciences in respect of the number of staff members and students as well as research outputs. This is the result of entrepreneurial actions to increase student numbers and research activities, as well as the merging with the smaller Department of Biochemistry in 1988 and more recently with the Department of Food Science in 2002. The department comprises 20 academics, 24 support staff and 65 postgraduate students. It also boasts 12 lecturers with ratings from the National Research Foundation (NRF), which include three academics with a B-rating, an indication of international recognition for their research. The department has the largest number of lecturers with an NRF-rating at the UFS. 

“It was interesting to learn during the reunion of the variety of professions occupied by former students of the department, i.e. at other tertiary educational institutions, the CSSIR, SAPPI, Sasol and a multitude of other industries, as well as at research institutions in the USA and Australia,” said Prof. James du Preez, Head of the Department.

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