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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Academics receive award from SA Academy for Science and Art

2009-07-02

The South African Academy for Science and Art recently celebrated its centenary year on the Main Campus of the University of the Free State (UFS) in Bloemfontein. Academics involved with the UFS received awards during the academy’s recent awards ceremony. A Centenary Medal was awarded to Prof. François Retief, former Rector and Vice-Chancellor of the UFS, for his achievement in the medical sciences over an extended period. The NT Steyn Medal was awarded to Prof. Andries Stulting from the Department of Ophthalmology at the UFS for achievements in the Technical and Natural Sciences and Prof. Albie van Schalkwyk, formerly from the UFS’s Department of Music, received the Huberte Rupert Prize for Classical Music.

According to Prof. Hennie van Coller, Head of the Department of Afrikaans and Dutch, German and French at the UFS and also Chairperson of the Academy, the centenary celebrations were a highlight in the existence of the academy. “For the first time in years there was a mood of optimism that could not be restrained by any differences between the attendees. Political hatchets were buried and members from different racial groups took hands for the road ahead. The continuous themes were that of excellence, which may not be sacrificed,” he said.

In his address as Chairman, Prof. van Coller emphasised that the specific niche of the Academy (the development of the higher function of Afrikaans) should not limit the organisation to also be involved in Afrikaans at grassroots level (especially rural brown people and suburban white people) who often had to deal with poverty and illiteracy and who battled for survival. The Academy had to act as facilitator and offer its expertise to people like those.

At the awards ceremony of the South African Academy for Science and Art were, from the left: Mr Jaco Jacobs, who received the Elsabe Steenberg Prize for translated Children’s and Youth Literature in Afrikaans, Prof. Hennie van Coller and Prof. François Retief.
Photo: Stephen Collett

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