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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

CED holds Family Math and Science summit

2009-10-06

At the summit were, from the left: Ms Lorraine Botha(CED); Susan Koen (Coordinator: Frances Baard, Northern Cape); Prof Daniella Coetzee-Manning (Director: CED); Elizna Prinsloo (Project Coordinator: CED); Magriet Fourie (Coordinator: Qwa-Qwa); Anne-Marie Lochner (Coordinator: Namakwa).
Photo: Mangaliso Radebe

The Centre for Education Development (CED) at the University of the Free State launched its Family Math & Family Science roll-out initiative in the Free State and Northern Cape Province at the beginning of 2009. As part of the quality assurance process, a Family Math & Family Science Summit was recently held at the CED to reflect upon the roll-out strategy during 2009. Delegates as far as Qwaqwa in the Free State and De Aar and Springbok in the Northern Cape province, sponsors and other role-players attended the summit to share information regarding the impact and best practices of the roll-out strategy.

The mission of the project is to demystify Math and Science for learners in the early school years by raising their levels of understanding and changing their attitudes towards Sciences and Mathematics. This is done by exposing learners to Family Math & Family Science activities on a regular basis in the classroom and integrating the activities into the curriculum.

A total number of 5112 learners from predominately rural communities in the Free State and Northern Cape provinces were actively involved in doing Math and Science activities during the first 3 terms of 2009. To achieve this, the CED trained 9 Subject Advisors to act as coordinators in their respective regions with the responsibility of training and supporting local teachers in the implementation of the progamme. One of the key elements of the success of the project is the fact that the CED also manufactures and issues the 134 participating teachers with sufficient training material like manipulatives and other activity material to be utilized in the classroom. Without the support of the sponsors, ABSA and SANRAL, the latter would not have been possible.

It is envisaged to include as many schools as possible in the Free State and Northern Cape province in the programme, depending on sponsorships received.

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