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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsies shine at USSA Cross Country Championships
2009-10-15

Thandi Malindi (far left) from the UFS and two Matie athletes, Elene Lourens and Mia Pienaar.
Photo: Supplied

Kovsie cross-country athletes Boy Soke and Thandi Malindi were included in the USSA squad for 2010 at the World Student Cross-Country Championships in Canada. The final team will be announced after the SA Cross-Country Championships. They recently participated in the USSA Cross-Country Championships that were held at the University of Johannesburg. According to Mr DB Prinsloo from KovsieSport at the University of the Free State, the UFS team did extremely well at the recent USSA Cross-Country Championships.

Kovsies won the women long-race team competition (8 km), while the men came second in the men’s long-race team (10 km) competition. In the short-race team competitions (4 km for men and women) the UFS men finished fourth and women ended in fifth place respectively.

Thandi Malindi, the UFS Women Cross-Country captain, was the first Kovsie over the line (third place), followed by Nelmarie Loubser (4th) and Maryna Swanepoel (6th), who also won the team competition in the 8 km (long race) with 13 penalty points against the 14 penalty points of the Maties who finished second.

Mr DB Prinsloo from KovsieSport at the UFS praised the Kovsie athletes for the manner in which they ran the race. “Thandi gave her all; so much so that she had to be admitted to hospital due to dehydration. Nelmaré ran the hills with a smile on her face and Maryna, who suffered from low blood sugar, persevered until the end so that a Matie athlete could not pass her. You all showed to us what ‘vasbyt’ really means,” Mr Prinsloo said.

Kovsies performed above expectation in the short race (4 km) for women. “Our women finished fifth in the team competition. If one takes into consideration that the Kovsies were represented by 400/800 athletes, i.e. Elri Richter (400/800), who came seventh, Anneri Ebersohn (400/400 hurdles), who ended in sixteenth place and Yvonne Eyssen (heptathlon) who ended in twentieth place, it makes this performance even better,” Mr Prinsloo commented.

In the men’s short race (4 km) where the Kovsies were represented by young first-year 800 m athletes, the UFS did excellently by finishing in fourth place. Hanne Naudé (18th), Lebohang Mpure (19th), Abri Horak (26th) and Gerrit Viljoen (34st) ran their hearts out!

The long race (10 km) for men, which was run on an extremely difficult course, was another highlight – also for the Kovsies. The Kovsies finished second in the team competition. Boy Soke (4th), Windy Jonas (8th), Schadrach Mochelenyane (10th) en Michael Tlhoro (21st) represented the Kovsies with honours. Unfortunately Johan Cronjé and Dumisane Hlaselo had to withdraw from the race due to injuries.

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