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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Political scientist address Maritime Security Africa 2009 Conference

2009-10-29

Prof. Theo Neethling from the Department of Political Science was recently invited to address the Maritime Security Africa 2009 Conference on the issues of piracy on the eastern coast of Africa held in Cape Town on 13 and 14 October 2009. The event brought together maritime professionals, naval personnel and academics from all over the international community.

Prof. Neethling’s paper was entitled Piracy on the eastern coast of Africa: A Political Science perspective. His paper examined the fact that growing activities of piracy in the Gulf of Aden and off the Horn of Africa have increasingly threatened maritime security on the eastern coast of Africa. Prof. Neethling pointed out that, considering the fact that a very high volume of the world’s global trade moves by water, piracy is corrosive to political and social development in Africa and further afield. To this end, he explored several maritime endeavours that were launched in recent times by relevant governmental, intergovernmental and nongovernmental role players in the context of global governance. Prof. Neethling argued that piracy should be tackled in a way that combines naval action against the pirates at sea with measures to restore law and order, political processes and economic activity in Somalia. Generally, piracy often occurs when there is poverty and a weak or non-existent government. After all, insecurity on land eventually causes maritime insecurity – as is clear from the case of Somalia.
Photo: Supplied

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