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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Research at the UFS on the acceptability and modern use of earth building in newly settled urban areas can help the poorest of the poor to acquire hou
2003-08-26

The University of the Free State and the Technische Universiteit van Eindhoven in the Netherlands received a research bursary of R316 000 from SANPAD (South African Netherlands Research Programme on Alternatives in Development).

The aim of the research is to determine the public acceptability of sustainable, high quality, earth constructed public and private buildings as an alternative to the conventional way of building with bricks and steel.

“European countries like the Netherlands are far advanced with studies in earth construction and this is why the partnership was formed with the Technische Universiteit van Eindhoven,” says Prof Das Steÿn, Head of Urban and Regional Planning at the UFS and project leader.

Although research regarding mapping, typology and availability of natural and local resources has been done on a national level, little research has been done on the acceptability and the modern use of earth building in newly settled urban areas.

“South Africa has a large housing shortage and traditional methods such as earth building techniques are not used in urban informal housing. Preference is given to corrugated iron sheets and plastic,” says Prof Steÿn.

The use of upgraded earth construction might be more sustainable as far as the environment and the economy is concerned. “If we can make a breakthrough in the development and propagating of these methods it will help the poorest of the poor to acquire housing of a better quality.”

The research team from the UFS consists of Prof Steÿn, Ms Petria Jooste-Smit, Head of the Unit for Earth Construction in the Department of Architecture and Mr Gerhard Bosman of the Department of Architecture.
 

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