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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS Centenary 2004/05: Sports Festival
2004-05-07

Win or lose! It is part of sportsmanship. The Kovsie Sports Festival will take place on Thursday, 13 May to Saturday, 15 May 2004, as part of the UFS’s centenary celebrations. Through this event, Kovsiesport will focus on the many sports opportunities offered on campus. Fit or unfit, first team or no team, there is an opportunity for every staff member and student to participate.

This exceptional sporting weekend will start on Thursday, 13 May 2004 at 17:15, with a 2,5km fun run (or walk) on the campus. It will start at Pellies Park (the first official rugby field on campus). Men and women will take part separately in five different categories. They are:

 

  • Lecturing staff members
     
  • Administrative staff members
     
  • Support service staff members
     
  • Hostel residents
     
  • Alumni

    After the fun day on Thursday, the serious sports activities will commence. Different league matches are scheduled to take place from Friday, 14 May to Saturday afternoon, 15 May 2004. The Northern Tertiary Tennis League, as well as the Cross Country City League will take place. Hockey, netball, cricket, squash, basket ball, rugby and soccer matches have also been scheduled. The Shimla’s City Cup match will take place on Saturday afternoon on Shimla Park.

    After the sports activities on Saturday evening, we will have another chance to socialize. Medix Residence is organising a special Idols concert at 19:00 in the Callie Human Centre as part of this fun weekend. Idols from 2002 and 2003 will perform. They are Brandon October, Anke Pietrangelli, Poseletso Sejosingoe and Bianca le Grange. Tickets are available at Computicket (Greyhound stall, Tourist Centre in Park Way).

    The festival will be a weekend to relax and enjoy. Please participate in the fun walk, support Kovsiesport and join the Idols in an evening of song.

     

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