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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS apologises for noise disturbance during newcomers' student festival

2010-02-01

Last night (Saturday, 30 January 2010), the University of the Free State (UFS) received various complaints regarding disturbance caused by the noise during a student function that took place at the Rag Farm on the Main Campus.

"I wish to apologise on behalf of the UFS for the inconvenience that residents in the neighbouring residential areas had to suffer during the Newcomers’ Student Festival last night,” said Mr Rudi Buys, Dean of Student Affairs at the UFS.

The function took place to conclude the welcoming period for new students. “Although strict measures applied regarding the staging of the event, amongst others, cut-off times for the performances of the guest artists and die organisation of the Rag Farm to prevent excessive noise, various unexpected factors made this difficult,” said Mr Buys.

One of the factors was the fact the more than double the expected number of spectators attended the event. As a result of this, measures pertaining to crowd control had to be adjusted. “Although we managed to end the event without any incidents, I am truly sorry that we could not bring the disturbance caused to the neighbouring suburbs to an end earlier,” he said.

“We are committed to finding a sustainable solution to those types of challenges that student events at the Rag Farm can offer to the neighbouring residential areas. Therefore we are going to call meetings with residents and community leaders of the residential areas in order to resolve the problems in a collaborative manner,” Mr Buys said.

An internal evaluation of the situation shall also be undertaken in order to rectify any possible errors or shortcomings in the organisation of the Newcomers’ Student Festival, as well as regarding the organisation of future student events.

“We would like to thank residents of the neighbouring residential areas for the exceptional way in which they often exercise patience, show understanding and make allowances for the times when student activities taking place on the Main Campus become demanding. It is therefore important for us to find solutions to challenges in this regard and engage in meaningful cooperation with residents,” said Mr Buys.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
31 January 2010

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