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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

School dropouts are more vulnerable to HIV

2010-02-02

Prof. Dennis Francis

Children who drop out of school miss out on information about HIV/Aids and reproduction health, according to research conducted by Prof. Dennis Francis, Dean of the Faculty of Education at the University of the Free State.

The research entitled “Towards understanding the way out-of-school youth respond to HIV/Aids” included out-of-school youths as researchers and identified key issues and problems facing them. It covered youths between the ages of 14 to 18.

The study, funded by the Medical Research Council of South Africa, showed that schools played a vital role in providing credible information on HIV/Aids and ways to prevent it.

It also found that these out-of-school youths believed that HIV/Aids was a non-issue and deliberately avoided the subject, with boys being the main culprits.

The researchers found that these youths got their information on HIV/Aids from friends, community healthcare workers, religious leaders, family and other youngsters. The way they responded to HIV/Aids varied and often depended on their social context, effects on their self esteem and sense of power, according to Prof. Francis.

They also discovered that knowledge about HIV/Aids did not necessarily translate into action.

“School-going youth displayed similar difficulties in applying knowledge in real-life situations and lacked the tools for doing so,” he said. “But, unlike school-going youth, out-of-school youth did not have the option of using the school environment to speak about misconceptions.”

These finding will be presented at the United Nations Education, Scientific and Cultural Organisation-funded Hope 2010 Conference in India.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
2 February 2010

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