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IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Curtains fall on Darwin lecture series
2010-02-03

The University of the Free State (UFS), in collaboration with the Central University of Technology and the National Museum in Bloemfontein, will host the final lecture of the Charles Darwin lecture series entitled "The story of life and survival" as part of the 200-years celebration of Charles Darwin’s birthday on Thursday, 11 February 2010.

The lecture titled Trends in evolution and their bearing on the future of humankind will be presented by Prof. Bruce Rubidge and Prof. Terence McCarthy from the University of the Witwatersrand and co-authors of the book The Story of Earth and Life.

Last year, when the year-long lecture series started, several lectures were presented by academics from various departments at the UFS.
Prof. Marian Tredoux and Mr Johan Loock from the Department of Geology presented lectures on The origin of our solar system and The geological evolution of our planet: the first billion years, respectively.

"Transitions and extinctions" was the topic of another lecture presented by Dr Jennifer Botha-Brink, a paleontologist at the National Museum and affiliated to the Department of Zoology and Entomology at the UFS. She discussed the causes of mass extinctions and their effects on the world's organisms.

The Department of Genetics also made their contribution to this lecture series in the form of two lectures on the genetic foundation of evolution presented by the Head of the Department, Prof. Johan Spies and Prof. Paul Grobler, an Associate Professor in the Department.

Next followed lectures on the evolution of the information and communication technology that were presented by the Departments of Communication Science, Chemistry, Physics, and Computer Science and Informatics, which focused on communication in a manufacturing environment, the knowledge explosion and the broadband universe.

This final lecture of the series will be presented in the CR Swart Auditorium on the UFS Main Campus at 18:00. Limited seats are available and bookings can be made by contacting Ms Isabel Human at humanci@ufs.ac.za or 051 401 2427 before or on Monday, 8 February 2010.

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
2 February 2010

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