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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS Faculty of Theology appoints scholar from Yale University

2010-03-11

Prof. Adriaan Neele
Photo: Stephen Collett

Prof. Adriaan Neel from Yale University in New Haven in the United States of America recently delivered his inaugural lecture as Professor Extraordinary in the Department of Ecclesiology at the University of the Free State (UFS). His inaugural lecture coincided with the official opening of the Jonathan Edwards Center Africa in the Faculty of Theology of the UFS.

The appointment of Prof. Neele as Professor Extraordinary in the Department of Ecclesiology follows the vast growth of the Jonathan Edwards Centre Africa.

Prof. Neele delivered his inaugural address on: A Transitional Moment in Theology where he argued for the classicality and catholicity of Edwards’ theology.

In his lecture Prof. Neele concluded: “In the midst of the challenging and changing times of 1737-42 of New England’s history and theology, Edwards revisited fundamental questions of theological prolegomena. The formulation of his answers demonstrated not only continuity and discontinuity but also a demanding appropriation of intellectual thought, that of the catholicity and classicality of theology. The discourse was drafted and heard in Northampton, published in 1788, and soon afterwards forgotten; yet its message was timeless, ‘Practice according to what knowledge you have. This will be the way to know more’.

“The appointment at this prestige university of Southern Africa is both an honour and humbling. I look forward to a beneficial and academic engagement with students, as well as to serve the academy and the church,” Prof. Neele said.

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