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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS strengthens EU cooperation
2010-04-22

 
Seen here are, from the left: Prof. Ezekiel Moraka, Prof. Alain Verschoren, Rector of the University of Antwerp (UA), Prof. Aldo Stroebel, and Prof. Luc D’Haese, UA Presidential Steering Committee on Internationalisation, and UFS International Advisory Board Member. 
Photo: supplied

Prof. Ezekiel Moraka, Vice-Rector: External Relations, visited a number of institutions in Europe to strengthen collaboration and joint research activities. He was accompanied by Prof. Aldo Stroebel, Director: International Affairs. The Universities of Leuven and Ghent, both of which the UFS have longstanding and active agreements with, and both prominent research institutions, expressed their interest to expand and further support areas of collaboration in a number of disciplines.

The University of Antwerp, with whom the UFS has partnered in the pending Erasmus Mundus mobility partnership programme of the EU, was one of the main universities visited in the context of the Strategic Academic Clusters, long-standing collaboration in the areas of public health research and linguistics, and the exploration of international research funding opportunities.

Prof. Moraka was a special guest at the Going Global Conference in London hosted by the British Council in the session on Autonomy and Accountability: Achieving a balance between the needs of the State and tertiary education institutions. In addition, successful collaborative discussions were held at the Association for Commonwealth Universities (ACU) with Dr John Tarrant, Secretary-General, on funding opportunities for staff development and mobility support.
 

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