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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Authentic leaders inspire themselves
2010-04-30

 

 Dr Renalde Huysamen and Mrs Marietjie du Plessis.
Leadership is held in very high esteem. In today’s world the ability to lead and motivate yourself and others is of the utmost importance. This year, Dr Renalde Huysamen and Marietjie du Plessis from the Centre for Higher Education Studies and Development (CHESD) at the University of the Free State (UFS), continue to build on a year-long Leadership-Learning Community Programme that they launched last year.

The aim of the project is, amongst others, to assist academic and non-academic staff at the university not only to discover their own strengths as leaders, but also to dream about it in order to achieve lively, sustainable and flourishing communities of collaborative learning and development. During the first six months of the programme staff members of the UFS investigate their personal and professional experiences and in the process they grow as individuals and authentic leaders.

The group is very diverse in terms of race, gender, language and qualifications. According to Mrs Du Plessis this diversity creates an opportunity where participants learn to understand themselves and others better. Firm ties are forged in a supportive, safe and stimulating environment in which mutual learning can take place.

During the last six months of the year the focus is on research outputs for academic staff en projects for non-academic staff. Some personnel have already published articles and managed to build international relations by means of this. Non-academic personnel have engaged in projects to improve provision of service with great success.

The Leadership Programme comprises 40 hours and includes breakaway sessions, group and individual activities, interviews and conversations, out-door activities, narrations and research methodology. The sessions take place on the UFS campus, but two breakaway sessions at resorts near Bloemfontein are also undertaken. Although this programme has been launched in the Higher-Education sector, it can also be adapted to fulfil the needs of any other sector, says Dr Huysamen.

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