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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS staff makes a difference
2010-05-04

 
From the left are: Ms Annemarie Ludick, Senior Officer at the UFS; Mr Gerald and Mrs Luchelle Blaauw of the Ebenhauser Intermediary School in Wepener; and Mr Philemon Bitso, Assistant Officer: Corporate Relations at the UFS.
Photo: Leonie Bolleurs
A group of staff members at the University of the Free State (UFS) made a donation to Mr Gerald Blaauw and his wife, Luchelle, both teachers at the Ebenhauser Intermediary School in Wepener, in reaction to an article that appeared in Volksblad’s Kontrei of 28 April 2010.

The money will be used to buy a stove and pots to prepare food for the 646 learners in this school.

When Mrs Blaauw, who has been at the school for ten years now, got involved in the school’s feeding scheme, she noticed a great need for food amongst the learners. It motivated her to start a vegetable garden. With spinach, cabbage, beetroot, beans, peas and carrots in the garden but no stove or pots to cook the vegetables, Mrs Blaauw was very happy when she learned about the donation from the UFS.

Mrs Blaauw has plans to expand the garden. “We would like to daily give the children a plate of food at 10:00 and a cup of soup again in the afternoon,” she said.

Mr Mickey Gordon, Head: Corporate Relations, Institutional Advancement and Sport at the UFS, said: “It is remarkable that a teacher will go to so much effort for the children. This school is part of our Free State community and we like to help.”

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