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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie Open Day a resounding success

2010-05-05

Photo: Gerhard Louw

The Kovsie Open Day 2010 that took place on the Main Campus of the University of the Free State (UFS) in Bloemfontein last week, was attended by more than 6 000 prospective students and their parents. This event was a resounding success. Thus report our prospective students, their parents, campus personnel, as well Prof. Jonathan Jansen, Rector and Vice-Chancellor at the UFS.

Parents and learners from across South Africa were firstly welcomed by Prof. Jansen, the Deans and Moses Masitha, the President of the Student Representative Council (SRC) in the Callie Human Centre. Thereafter they were afforded the opportunity to visit the various exhibitions in the faculties and residences. Parents and learners could also complete application forms for entrance to the UFS in the tent of the Division Corporate Relations on the Red Square. Liesl Cronje from Magaliesburg, who wants to come and study B.Sc.Agric. at Kovsies, was named as the winner of R3 000 by Corporate Relations after her application form had been selected in a lucky draw.

Residences and student organisations also had information points on the grass in front of the Main Building, where more information was given out to prospective students. Armentum, Vishuis and Karee won the first, second and third place respectively with their information points. The ladies’ residences Vergeet-my-nie, Emily Hobhouse and Soetdoring respectively boasted with the best information points.

The first official Kovsie slogan competition was also held and Madelief was appointed as the winner.

This day was held to provide prospective students and their parents with the opportunity to become better acquainted with the distinctive quality that the UFS offers its students. Staff and students also provided learners with the necessary information to enable them to make the right decisions regarding their career and studies next year.

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