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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS strengthens ties with Mexican university

2010-05-11

At the First Joint Subcommittee on Technical, Scientific and Technological Co-operation were, from left: Prof. Nahum Marban-Mendoza, Chairperson of the Department of Agroparasitology, UACH; Dr Gisela Pena-Ortega, Director of the Office for International Affairs and Academic Exchange, UACH; Prof. Wijnand Swart, Director of UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions; and Dr Victor Pinto, Department of Parasitology, UACH.
Photo: Mercedes Cuenca

In 2006, the University of the Free State (UFS) signed an institutional agreement with the Autonomous University of Chapingo (UACH) in Mexico. This made the UFS the first South African academic institution to establish scientific relations with Mexico.

It was for this reason that Prof. Wijnand Swart, Director of the UFS Strategic Academic Cluster 4: Technologies for Crop Industries in Semi-arid regions, was invited to participate in the First Joint Subcommittee on Technical, Scientific and Technological Cooperation held recently in Mexico City. During his visit, Prof. Swart secured the working relationship between the UFS and the UACH.

During the first meeting of the Mexico-South Africa Bi-national Commission, the Mexican Foreign Secretary and Minister of Foreign Affairs and South African Minister for International Relations and Cooperation signed a joint statement. The statement, “Mexico and South Africa: Towards a Priority Relationship”, together with a Scientific and Technological Cooperation Agreement, will lay the foundations for monitoring existing collaboration and promote new actions between institutions in Mexico and South Africa.

Prof. Swart spent the remainder of his stay in Mexico presenting lectures to staff and students at the UACH on integrated pest management and challenges facing South African agriculture. He also engaged in discussions with Dr Gisela Pena-Ortega, Director of the UACH Office for International Affairs and Academic Exchange, about the establishment of a staff and student exchange programme with the UFS.

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