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IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS increases admission requirements
2010-07-26

Admissions criteria for entry to undergraduate programmes at the University of the Free State (UFS) will be increased with immediate effect. This means that students who begin their undergraduate studies in 2011 will need to meet the new admissions criteria in order to register.

“Increasing admissions requirements is a critical component of our unwavering commitment to excellent academic standards and educational quality at the UFS,” said Prof. Driekie Hay, Vice-Rector: Teaching and Learning at the UFS.

“The challenge of student success at most South African universities is something that has attracted increasing attention over the past few years. We believe that it is our responsibility as an educational institution to admit students that we are confident are likely to be successful, and also to provide the very best quality of teaching and learning to ensure success.”

The university is also acutely aware that large numbers of young people in the country attend schools that are not adequately resourced to provide the quality of schooling needed for successful university study.

“We are thus committed to working with schools and with talented learners in order to address this challenge,” said Prof. Hay.

“The university currently has several initiatives in this regard. Further, our innovative and extremely successful University Preparation Programme (UPP) provides an opportunity for students with potential who do not meet the university entrance criteria to complete a bridging year that prepares them for the rigours of university.”

For students who begin their studies in 2011 the following changes will come into effect:

  • The minimum requirement for entry into undergraduate programmes will increase from 28 points to 30 points.
  • The minimum requirement for entry into extended programmes will increase from 23 points to 25 points.
  • The minimum requirement for entry into the University Preparation Programme will increase from 17 points to 20 points.
  • Subject-specific requirements specified by faculties will remain the same, except for Natural and Agricultural Sciences (contact the Faculty Manager at 051 401 3199).
  • All programmes that already require a minimum score of 30 points and above will not be changed.
  • The minimum entrance criteria for the B.Ed. Foundation Phase and B.Ed. Intermediate Phase will increase from 23 points to 25 points.
  • The minimum entrance criteria for B.Soc.Sc. Nursing will increase from 28 to 29 points.

Performance in the National Benchmark Tests will be used for placing students into academic support modules as needed.

These test results will not be used for admissions decisions in 2011, except for Faculties where it is used as part of their selection process.
Prospective students are encouraged to submit their applications for study in 2011 as soon as possible.
For telephone enquiries, please dial 051 401 3000.

 

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
26 July 2010
 

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