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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS busy with building projects to the value of R220 million

2010-07-26

Pictured at the sod-turning ceremony are, from the left: Mr Nico Janse van Rensburg (Manager: Physical Planning), Prof. Jonathan Jansen (Rector and Vice-Chancellor of the UFS) and Prof. Dennis Francis (Dean: Faculty of Education).
Photo: Ula van Zyl

Since 2009, the University of the Free State (UFS) has already rolled out building projects to the value of R220 million on its Main and Qwaqwa Campuses.

Some of these projects include a new building for Education Training for the Faculty of Education, which will be erected at a cost of R21 million on the Main Campus opposite the UFS-Sasol Library. The sod-turning ceremony of the centre took place last week.

Prof. Jonathan Jansen, Rector and Vice-Chancellor of the UFS, turned the first sod and a tree was also planted at the future entrance of this impressive building. “I am impressed with the eco-friendly design of the building and what the project promises for the future of the faculty and the UFS. It is important that the UFS continues to expand and improve,” he said.

The building, which will primarily be used for the training of Mathematics and Science teachers in the foundational phase, will amongst others boast three classrooms with seating for 100 students each, an auditorium that can seat 225 students and an office block. The auditorium will also be used as a classroom in the traditional African context of open-air teaching. The building has been designed to save water and power efficiently and will be completed by the end of 2011.

Other building projects that have been rolled out on the Main Campus this year include a building consisting of lecturing halls as well as offices for the Faculty of Health Sciences, a new skills laboratory, new laboratories, etc., at the Biotechnology Building, the renovation of the Stef Coetzee Building, die upgrading of various lecturing halls, the upgrading of service workers’ quarters, as well as the installation of computer rooms in virtually all the hostels.

Various other projects are in the pipeline, for example, extensions to the building in which the Department of Architecture is housed. At the Qwaqwa Campus, a new building for the Faculty of Education is under construction, laboratories are being renovated and new hostels for 200 students are being built.

Media Release:
Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
26 July 2010

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