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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

New York academic pays visit to UFS

2010-08-02

Prof. Teboho Moja, a professor of Higher Education at NYU, paid a successful visit to the UFS. Here are, from left: Mr John Samuel, Interim Director: International Institute for Studies in Race, Reconciliation and Social Justice, UFS; Dr Bryan Urbsaitis, Assistant-Director of Study Abroad, Pace University, USA; Prof. Moja; Prof. Jonathan Jansen, Rector and Vice-Chancellor, UFS; and Dr Olihile Sebolai, Directorate Research Development, UFS.
Photo: Arthur Johnson

Prof. Teboho Moja, a professor of Higher Education from New York University (NYU), paid a fruitful visit to the University of the Free State (UFS). During her visit Prof. Moja, who is originally from South Africa, engaged with various stakeholders to further strengthen relations between the UFS and NYU.

Prof. Moja’s research focus is on the change in higher education and the implications of globalisation on higher education systems. As part of her visit to the UFS, Prof. Moja delivered a public lecture, entitled “Diversity oriented transformation for Teaching and Learning”. The lecture was presented by the Directorate Research Development and the International Institute for Studies in Race, Reconciliation and Social Justice.

Prof. Moja studied at the University of the Witwatersrand and obtained her Doctorate in Philosophy at the University of Wisconsin-Madison in the United States of America (USA).

In 1998 she became the first black woman to be appointed as chairperson of the council of the University of South Africa (UNISA). She is also an honorary professor at the University of Pretoria (UP).

On her visit to the UFS Prof. Moja was accompanied by Dr Bryan Urbsaitis from Pace University in New York and Ms Gina Canterucci from NYU. She also led a group of postgraduate students in International Education Studies. These students interacted with fellows from the Grow Our Own Timber Programme of the UFS. The interaction greatly contributed towards enhancing both student groups’ acuity on academic and social matters.

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