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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS deserves right to decisions
2010-08-15

Following visits of various youth formations to the University of the Free State’s (UFS) Rector and Vice-Chancellor, as well as the Dean of Student Affairs the past week, the university sees the need to remind all stakeholders and outside organisations that, although their views and inputs may be welcomed, the university reserves the right to make decisions regarding student matters and protect our students against suspected influences.

This reminder follows a series of meetings with organisations such as amongst others the Afriforum Youth and the ANC Youth League and subsequent media releases by some of these organisations, which often do not reflect correctly the nature and content of the discussions.

“While we welcome engagement with any organisation serving a non-racial, non-sexist and democratic agenda and regularly invite civil society organisations to dialogue with and assist us in student matters, we reserve the right to decide how to best serve interest of our students,” said Mr Rudi Buys, Dean of Student Affairs at the UFS.

“In our attempt to construct a value-driven, ethically sound and mature student governance environment, we also expect of stakeholders to ensure they engage us maturely and ethically at all times,” Mr Buys said.

“We will guard against organisations that may, under a guise of civil society engagement, wish to continue dysfunctional party-political cultures that fuel divisions and racial tensions among our students. In such cases where organisations by their conduct may prove themselves to do exactly that, we will have no other option but to refuse them entry to campus and set limits to their engagement of our students,” Mr Buys warned.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg.)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
14 August 2010
 

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