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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS wins national serenade competition
2010-09-07

The men from Veritas show why they won the National “Sêr” competition.
Photo: Provided

After many months’ practice, sweat and late nights, the “sêr” group of Veritas, a men’s residence at the University of the Free State (UFS) managed to make name nationally and bring home a coveted crown.

At the recent National “Sêr” Competition hosted by Stellenbosch University (US), this group of talented young men made a clean sweep when they snatched up the prizes in the Men’s Residence section, the best performance of a song for their gospel medley, as well as the prize for the overall winners.

The competition, which took place at three venues, was attended by approximately 3 000 people. The competition was presented in the Endler Hall of the Music Conservatory of the US and the halls of the Secondary School Bloemhof and Paul Roos Gymnasium. According to Corneil Müller, one of the adjudicators at the Endler Hall, the majority of the adjudicators agreed that Veritas deserved the first prize. The other adjudicators at this hall were Karen Meiring, Bondina Osterhoff, Saranti Rheeders, Leonore Bredekamp and Sidumo Jacobs.

According to the head student of Veritas and second tenor in the “sêr” group, the group did not really expect to win all the prizes. However, when the audience gave them a standing ovation, the group started to think that the first prize really was within their reach.

Their gospel medley is close to the hearts of the entire group. It is the men’s way to say thank you for their talents. “It is a very special song for us – it means a lot to each one in our group,” says Herman. To win the prize with for this medley for the best performance of a song was the cherry on the top for these men. “We did not even know that such a prize existed!” says Herman.

The ladies of Sonnedou Residence’s “sêr” group also participated in the competition. This section of the competition was won by Vergeet-My-Nie from the North-West University (NWU).

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (actg.)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
7 September 2010

 

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