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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

A mind shift needed in agriculture in Africa

2010-12-02

Prof. Frans Swanepoel (Centre for Sustainable Agriculture and Rural Development), Prof. Monty Jones, Prof. Driekie Hay (Vice-Rector: Teaching and Learning), Prof. Alice Pell (Cornell University, USA), and Prof. Izak Groenewald (Director of the Centre for Sustainable Agriculture and Rural Development) at the inaugural lecture of Prof. Jones as Professor Extraordinary.
- Photo: Stephen Collett

Food stability is essential for stability in all countries around the world. Radical interventions, and not incremental changes, are necessary to end hunger and poverty in Africa, said Prof. Monty Jones, Professor Extraordinary in the Centre for Sustainable Agriculture and Rural Development at the University of the Free State (UFS), in his inaugural lecture.

Prof. Jones is Executive Director of the Forum for Agricultural Research in Africa (FARA) and Chairperson of the Global Forum on Agricultural Research (GFAR). In his lecture he focused on the contribution of agricultural research to development and food security in Sub- Saharan Africa.

He said Africa is not known for good politics to promote food production. Countries under invest in research, education, knowledge management, agriculture finance, etc. There is also uncertain and restricted access to land. He specially mentioned women’s access.

Sub- Sahara Africa moved from being a net exporter of food to a net importer of food (28%). “Government spending on agriculture and transport went down and stagnated. A mind shift is necessary. Africa has the resources. We must take advantage of the opportunities,” he said, and added: “Africa must create visionary and inspirational leaders and managers who can drive developmental issues.”

Prof. Jones emphasised that fact that nutritional security is just as important as food security. The number of hungry people has grown to more than a billion in 2009. Hunger is the most severe in the developing world, especially Africa. Added to this is Africa’s population growth that i s also higher than the rest of the world. It is estimated that the demand for food in Africa will double in the next 40 years.

“Research and development alone cannot win the war against hunger in Africa. Everyone has a role to play,” he said.
– Leatitia Pienaar.

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