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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Thirteen Scholarships for Science and Mathematics learners awarded

2011-02-15

The Thirteen Scholarship winners are seen here with: Back: Mr Cobus van Breda (Project Manager, School for Continuing Education, far left), Prof. Jonathan Jansen (Vice-Chancellor and Rector of the UFS, Second from the right), Prof Dennis Francis (Dean of the Faculty of Education, on the right), Middle: Ms Elizna Prinsloo (School for Continuing Education, left) and Ms. Pearl Nhlane (SANRAL, right).
- Photo: Stephen Collet

Thirteen learners from the University of the Free State (UFS)’s School for Continuing Education (SCE) were successful in their applications for school scholarships at SANRAL (South African National Roads Agency). This represents more than a third of the successful applications countrywide.

The SCE’s ICT Laboratory aims to enable and encourage more learners to enter into science related studies and careers. To achieve this, 180 selected learners from Grade 10, 11 and 12 are exposed to activities at the ICT Laboratory every year. “It is an attempt not only to foster a positive attitude towards Mathematics and Science amongst learners, but also to raise their knowledge and skills levels through e-Education in Science and Mathematics,” says Mr Cobus van Breda, Project Manager of the programme.

As part of the programme, learners have the opportunity to apply for a scholarship at the sponsor, namely SANRAL (South African National Roads Agency). The scholarship not only covers all school and hostel fees for the particular year, but also includes stationary as well as school and sports outfits of the learner.

At a recent information session for successful learners and their parents held at the UFS, Ms Pearl Nhlane of SANRAL congratulated the learners and said that “SANRAL is recognising the hard work of the learners by investing in them”. Prof. Jonathan Jansen, Vice-Chancellor and Rector of the UFS, in turn thanked SANRAL for their initiative and told the learners “that one has to take the gap when one gets the opportunity”, indicating to the learners that the scholarship can be seen as such an opportunity, since it can possibly pave the way to study benefits in future.

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