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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS Digital Doorway project will change lives in Heidedal
2011-02-16

 
Learners of the Heidedal community looking at the new computer system.
Photo: Johan Roux

The combined effort of ICTISE (ICT Innovation in School Education), Reach and the Heidedal community saw a four-station Digital Doorway (computer system) being placed on the premises of Reach at the end of 2010. ICTISE is a programme of the University of the Free State (UFS) and operates from the university’s South Campus. This computer system will allow all Heidedal schools and community members to have free access to computers.

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the UFS, opened the Digital Doorway by cutting a ceremonial ribbon with the assistance of one of the community’s learners.

The Digital Doorway concept originates from a joint initiative between the Department of Science and Technology and the Meraka Institute of the Council for Scientific and Industrial Research. The Digital Doorway consists of four screens and allows access to select content, including open-source application software. This includes audio books, subject textbooks, encyclopaedia, educational games such as “touch maths” and quizzes as well as useful information for school subjects and a newspaper especially for children.

The Heidedal Digital Doorway is the first of its kind in the Motheo District. Typically, one or two kids will be working on each of the computers, while up to five other learners will be giving instructions, allowing the whole group to learn. The Digital Doorway is a smart way of bridging the digital divide, bringing science and technology to our community and opening the doors of learning. ICTISE will support the Heidedal schools to make full use of this new facility by training teachers and community members.

“The UFS hopes that this project will change the lives of the Heidedal community by providing the youth with an opportunity to be in line with the changing world of technology,” said Ms Sarietjie Musgrave, Head: ICTISE.

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