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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Eminent Chinese musicians perform at Odeion
2011-03-08

Hing fat-Wong

A renowned and well-known award-winning Chinese musician from Hong Kong, Hing fat-Wong, enchanted music lovers of the classical genre, after joining forces with Frankie Feng, Music Director of Free State Orchestra of Chinese Music (FSOCM), live on stage at our university’s Odeion for the first time in 30 years. Wong and Feng lit up the stage, to a full house, with an outstanding orchestral performance at the FSOCM’s first concert for the year, called Ancient Chinese Classical Music. Wong was invited by the FSOCM in January 2011 to play solo pieces on the traditional Chinese instruments, the pipa and guqin.

Wong conducted two works, Shanbei Suite and Variations on Yang Guan. Both were arranged by Feng and are based on Chinese folk songs and ancient melodies, respectively. According to Wong, ancient melodies refer to all music before the 1911 Chinese Revolution. However, Wong stated that Feng’s arrangement gave new life to these melodies, as played by the FSOCM.
 
Wong proved to the audience that his talent goes beyond the conductor's baton, and includes his ability to play instruments such as the pipa and guqin masterfully, by performing several solo pieces using these two traditional Chinese instruments.
 
During his stay in Bloemfontein, Wong was invited by Prof. Nicole Viljoen from our Department of Music to host a successful seminar on the appreciation of Chinese music. Attendees had the opportunity to listen to a lecture by Wong and gain first-hand experience of classic traditional Chinese instruments being played. The FSOCM is a multi-cultural orchestra and looks forward to hosting more high-quality performances with soloists of the calibre of Wong throughout the year.

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