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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS joined EduRoam project

2011-03-13

Photo: Gerda-Marié Viviers

The ICT Services of the UFS presented the recent conference of the Association of South African University Directors of Information Technology (ASAUDIT) on home turf. Here from the left are: Prof. Janse Tolmie, senior director of the UFS’s ICT Services, Mr Sakkie Janse van Rensburg, executive director of the University of Cape Town’s ICT services, Mr Louis Marais, deputy director of the UFS’s ICT services and Mr Christiaan Kühn of the Council for Scientific and Industrial Research (CSIR).

Travelling academics should soon gain access to free internet more easily. This is after three South African universities, of which the University of the Free State (UFS) is one, joined the EduRoam project. Several academics were briefed on this concept at the last conference of ASAUDIT (Association of South African University Directors of Information Technology) which was held in the CR Swart Auditorium on the Main Campus of the UFS. EduRoam, which is available worldwide at participating universities and airports, enables users to gain access to the internet via their home universities. Prof. Janse Tolmie, senior director of the UFS’s ICT services explains that, should a colleague sign in at an “EduRoam university” the staff member’s information would be verified at the UFS’s IT systems in order to determine the legitimacy of the EduRoam user. After this internet access would be granted. The UFS, University of Cape Town and Rhodes University are the first three universities that have taken on the EduRoam project. The Council for Scientific and Industrial Research (CSIR) also plays a central role in the project in South Africa. More information regarding the UFS’s utilisation of EduRoam will soon be announced.

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