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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

One of the UFS's newest members welcomed at international organisation.
2011-03-13

Photo: Gerda-Marié Viviers
Prof. Hussein Solomon

One of the University of the Free State’s (UFS) newest members of excellence was recently welcomed as a new member at the relatively new, yet influential, internationally renowned Our Humanity in the Balance (OHIB) organisation. Prof. Hussein Solomon, a month old Senior Professor in Political Science at the university, said he has always wanted to have made a difference in people's lives and dreamt of becoming part of an organisation such as the OHIB. Proofing of Solomon's dedication to his roots, he believes his focus must remain with the African continent. ''I would like OHIB to focus on making the secession process in Sudan as peaceful as possible as well as focusing on ending the ongoing conflicts in Somalia, the Ivory Coast and the Democratic Republic of the Congo. These are immediate goals. In the medium term we need to examine the issues of democratic transformation in countries like Swaziland and Zimbabwe.''

As this Kovsie has worked in peace NGOs, advised diplomats and acts as a serving officer in the South African Air Force and an academic, the compilation of the OHIB board consisting of academics, former senior diplomats and military people and peace activists would be nothing new to him. ''My role is essentially to bring these disparate communities together and to focus energies on a common project. At the moment much attention is being focused on current developments in Libya.''

Other accomplishments of this former Tuks lecturer include Visiting Professor at the Global Collaboration Centre at Osaka University in Japan, Visiting Fellow at the London School of Economics and also respective membership on the Security Council of the Gerhson Lehrman Group of Companies, the International Steering Committee of Global Action to Prevent War, and the International Advisory Council of the Toda Institute for Global Peace and Policy Research in Hawaii. Prof. Solomon was selected in 2008 to serve on the Nelson Mandela Chair of African Studies at Jawahrlal Nehru University in New Delhi, India.

His current area of research expertise include conflict and conflict resolution in Africa; South African Foreign Policy; international relations theory; religious fundamentalism and population movements within the developing world. His publications have appeared in several countries around the world including Switzerland, The Russian Federation and Japan.

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