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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

First Beyers Naudé lecture held at UFS' Qwaqwa Campus
2011-03-15

Prof. Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), delivered the first lecture to celebrate Dr Beyers Naudé’s life and legacy in a series of public lectures at the UFS’ Qwaqwa Campus.

In his address, Prof. Jansen warned that South Africa cannot afford a genocide of which the seeds are sown by those who continue to use racist and derogatory terms against their fellow citizens.
 
“The present debate in the media that was started by Jimmy Manyi’s comments and subsequently followed by the column by Kuli Roberts in the Sunday World about what they called ‘coloureds’ in the Western Cape, is not a ‘coloured’ debate. It is a South African debate and the silence from certain quarters of our society is disturbing,” said Prof. Jansen.
 
He pointed out that all countries that had previously experienced genocide had started in the same way when “those who were in power chose to keep quiet when wrong and dangerous statements were being uttered”.
 
“This country needs courageous citizens and leaders like ‘Oom Bey’ who sacrificed all the privileges and opportunities of being an Afrikaner in apartheid South Africa. He courageously stood up against his own people by declaring apartheid as evil and un-Christian. That’s the consciousness that all Kovsie students and the entire community must strive for.
 
We want Kovsie graduates who are also graduates of life. We want Kovsie graduates who will have the conscience to question wrong-doing, irrespective of who did it, and irrespective of where wrong-doing is being done. That’s the Kovsies we will all be proud of,” Prof. Jansen concluded. 
 
The lecture was preceded by a student debate on the theme and was the first of the four in the 8th annual Beyers Naudé Memorial Lecture Series themed Conscience and courage in the struggle for justice. The second lecture will be presented by Prof. Kwandile Kondlo, who heads the UFS’ Centre for African Studies, on 28 April 2011, and the main event is scheduled for 9 September 2011.
 
 
Media Release
14 March 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 

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