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IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Golden Key International Chapter again receives prestigious award for service
2011-05-04

 
The management team of our university's Golden Key (GK) International Honours Society
Photo: Gerhard Louw

Our universities chapter of the Golden Key International Honours Society is the proud recipient of the Golden Key International Chapter Service Award for the second consecutive year.

The chapter received this $1000 award in recognition of the services they deliver to the community of the Free State and the hard work each of their members put in to ensure that their community projects run smoothly.

Mr Ruddy Banyini, the chapter president, says they feel very privileged to know that the chapter’s work  receives international recognition.  “We feel so privileged that the work of our chapter is appreciated internationally and that it will serve as motivation to everyone to start giving back to their communities,” he said.

The UFS chapter adopted The House of Compassion, an orphanage on the outskirts of Bloemfontein, at the start of 2010. They have collaborated with associations such as the PSA and visit the house on weekends to play with the children. They have also donated food, clothing and shoes. “Our chapter’s motto is ‘It’s not how happy we are that matters, but how happy others are because of us’” Mr Banyini said.

The chapter was selected as one of the 10 most deserving chapters from a possible 390 university and college chapters worldwide, based on their community-service activities. The chapter was also selected to host the South African Regional Golden Key Summit from 06 - 08 October 2011, which means that our university will host the top 15% of achievers from all South African universities.

Mr Banyini said this is a dream come true, since their chapter’s main goal is to see our university as  South Africa’s Golden Key reference point.

The GK UFS Chapter will soon be starting a “Together means Warm” campaign which will attempt  to provide winter clothes, shoes and new school shoes to the children of the orphanage and also improve their living condition.

“I would like to urge everybody to keep in mind that the community is everyone’s responsibility,” Mr Banyini said.
 

Media Release
4 May 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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