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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Empowering teachers: Working with head, heart and hand

2011-06-14

Prof. JJE Messerschimdt (left) is the main supervisor and Dr KE Khabanyane the co-supervisor of this study within our Faculty of Education.

The implementation of Curriculum 2005 brought about new demands in the teaching and learning of languages. In teaching languages, it is expected of teachers to focus on the development of the basic language skills which are embedded in the first four outcomes, namely listening, speaking and reading which is coupled with viewing and writing.

Although the learning outcomes are developed as an integrated whole, each one needs special attention. According to the NCS, the third learning outcome namely "reading and viewing", is stated as follows: "The learner will be able to read and view for information and enjoyment, and respond critically to the aesthetic, cultural and emotional value in texts".

Julia Ramabenyane researches The facilitative role of Grade 1 teachers in the development of reading skills in Sesotho. Empowering teachers: Working with head, heart and hand, a workshop for Grade 1 teachers, was held on 27 and 28 May in the Winkie Direko Building on our Main Campus. The aim of the workshop was to create an opportunity for teachers to better understand their role as facilitators in the development of reading skills.

In addition to the facilitation of Mrs Ramabenyane, Prof. Hasina Ebrahim (lecturer at the School of Social Sciences and Language Education), grade 1 teachers from Lesedi and Karabelo Primary Schools, as well as the HOD of Foundation Phase and three grade 1 learners from Karabelo Primary School in Rocklands, participated in the activities.

This workshop, together with other reflective group sessions, formed part of the emancipatory action research of Julia Ramabenyane's Foundation Phase PhD studies. This PhD study is titled The facilitative role of grade 1 teachers in development of readings skills in Sesotho.

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